Twitch Interactive is an online platform for streaming video that is primarily focused on video gaming. To make things work, the website needs dedicated game streamers that offer live content to the delight of viewers. They can offer any type of videos from playthroughs of the latest games to broadcast of competitions of eSports. To encourage even more activity, the company has just launched a new incentives program based on affiliates.
Twitch Will Introduce an Affiliate Program for Non-Partnered Game Streamers
Twitch wants game streamers to see it as a profitable source of money. A new program appeared for non-partnered content creators that will help them earn more than before. This is about an Affiliate program which put at their disposal a large variety of tools that can turn their channels into proper sources of revenue.
The new feature is called Cheering and Bits. It is actually a one-year-old program. However, it was only recently when the company considered making it available for streamers that don’t have the status of a partner. The system allows viewers to purchase Bits that look like animated emojis. One such piece costs one cent in real money. Afterward, viewers can opt to support their favorite game streamers by posting as many Bits as they want directly in the chat. Moreover, their cheering is not going unnoticed. On the contrary, they earn on their turn Chat Badges that acknowledge their involvement on a broader level.
Twitch Will Introduce More Such Features This Year
However, Twitch doesn’t want the delimitation between Affiliates and Partners to fade away. As a consequence, the Affiliate program will come with extra tools specially created for Partners. Moreover, they are going to receive a new type of item called the Verified Chat Badge. This will be used as a differentiating feature between the two types of content creators.
On the other hand, not everybody can join the Affiliate program. Twitch will choose the worthy ones based on a series of criteria. These can be the daily time they are spending on the platform, number of views, and the number of followers. When someone passes these tests, he or she will receive an invitation to the program.
Finally, the company stated that this is only the beginning. This year, Affiliates will be introduced to different monetization features such as Game Commerce, Subscriptions, and Advertising. The launching date of the Affiliate program is still undisclosed. However, Twitch promised to introduce the new feature very soon at a worldwide level.
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