A new measure is up for discussion in the battle with obesity: bigger taxes for sugary drinks. The products that could have a higher tax in the near future are soft drinks, sports drinks, soda and the fruit juices no matter if they have 100% fruits in them.
WHO made a statement that showed how much weight people have gained since 1980. The numbers are now almost doubled when it comes to overweight people.
The World Health Organization thinks that is it time for a change and that change is making sugary drinks more expensive. On the other hand, they want to make the vegetable cheaper so that people would choose fruits and vegetable over expensive sugary drinks.
The organization thinks that this is going to work since it worked in the tobacco case. Once some countries made the taxes for cigarettes bigger, fewer people bought them. WHO hopes that this is going to be the case for the sugary products as well.
The consumption of sugary product like soft drinks is one of the most influential factors when it comes to diabetes and obesity. These two conditions combined can be fatal to some people. Doctor Douglas Bettcher also mentioned that people could be saved if the taxes are going to get bigger.
Officials from the organization stated that U.S is not the leading consumer when it comes to sugary drinks. Other countries such as Mexico and Chile have taken the lead on this. In sub-Saharan Africa and in China there has been an increased rate of consumption, as well.
The ones that are going to oppose this measure are, of course, the ones that produce these beverages. PepsiCo and Coca-Cola have already funded several health studies in the past and maybe they will find a way to stop this tax.
The researchers also showed that in Argentina, Algeria and China 3 in 5 adolescents drink this type of sugary drinks. In Europe and in the U.S no more than 40 % of teenagers consume sugary drinks.
Despite the fact that this report was published in May, officials of WHO decide to make this recommendation on Tuesday, October 11. The organization hopes that is the best decision in order to keep the people healthy.
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