Facebook is aping Google or so it seems. Facebook is testing a new tool which will enable users to search for posts using keywords. It has been reported by Bloomberg that Facebook users on the mobile app have been offered the option to search for old posts from their Facebook friends.
Facebook called the experiment an “improvement to search on mobile.”
However there are no indications that the keyword search will be rolled out to all users or if there are plans to ring the feature to the desktop site.
Facebook search is a important goal for the site and CEO Mark Zuckerberg has also emphasized the need when talking about the July earning call when he said that search in the Facebook will be a multiyear experience.
Mark considers the refurbished version of Facebook Search as a powerful tool no less than the search engine giant Google.
In the site’s Q4 2013 earnings call, Zuckerberg hinted at the value of allowing users to search through Facebook’s vast amount of content, remarking “There are more than a trillion status updates and unstructured text posts and photos and pieces of content that people have shared over the past 10 years, and indexing that was a really big deal, because as the number of people on the team who have worked on web search engines in the past have told me, a trillion pieces of content is more than the index in any web search engine.”
Having said that it must not be forgotten that Google has many year’s head start and there is a huge gap between Mark’s dreams and the reality on the Facebook today. Facebook’s Graph Search tool hardly matches to the job.
The unveiling of the Facebook Search will not be smooth with advocates of personal privacy raising a big hue and cry. Already Facebook is facing a $16 million class-action lawsuit filed in a European court seeking damages for its introduction of Graph search.