Apple has been slow to adapt to changes around it. iPod was not the first music player nor was iPad the first tablet. Even the changeover to large screened smartphone was long overdue. However, having said that Apple had devised innovative ways and uses for a product like iPod which made it a ‘must have’ product. So will the iWatch also become one of the ‘must haves’ or end up as its predecessors?
Smartwatch is not a new concept and have been around for some time now. Both Samsung and Sony have failed to evoke interest in consumers with their own wearable.
Apple’s entry into the computer wearable segment with its gadget which will not be available until 2015 props up a number of questions. Will Apple repeat its past magic and make iWatch a runaway success or will it fall from grace just like its predecessors. The billion dollar question is can Apple generate enough interest in its iWatch? Experts give differing opinion, with a few contending that Apple will not succeed where the others have failed.
Wearable devices are a very dynamic segment with technological advances happening almost daily. Citi Investment Research estimates the market for smartwatches will be $1.4 billion to $1.8 billion this year and could grow to $10 billion by 2018.
However, most companies have not been able to crack the formula to make wearable consumer savvy. The wearable market includes sport fitness bands, watches and other apparel. The wearable which are available in the market include from Fitbit’s $99 Flex fitness tracker and Nike’s $99 Fuelband fitness monitors to Samsung’s $199 Galaxy Gear smart watch. The real test for Apple will be when the developers start developing apps for the iWatch which will also be the first new product from the house of Apple in four years.