In October 2008, the music world won an important new creation by its side, namely Spotify. It was the first time the digital rights management-protected content started entering directly in the online feeds of everyday consumers. The business format is that of a freemium, where free users get only basic content with advertisements. Those who want to benefit from a wider range of services especially improved music quality, they have to pay a subscription. In 2016, the music service company gathered a total of 100 million users on a monthly basis whereas 40 million of them were paying subscribers. Thanks to its huge success, Spotify is taking its business to the World Trade Center.
On Wednesday, Spotify announced its plans for expansion to seize the benefit of a booming industry of streaming. Moreover, it is going to move its headquarters to the World Street Center complex. The site suffered from a terrorist attack back in 2001, and the 9/11 event remained a black spot in the history of the entire world. On the other hand, the buildings went through reconstructions, and Spotify will move there early next year.
The company chose the World Trade Center number 4 that was designed by Fumihiko Maki, an architect who received the Pritzker Prize. The skyscraper has opened for rent since November 13th, 2013 and measures 978-foot in length. The floor space of the construction has 1.8 million square feet of retail space. When Spotify announced its intention to lease the 62 through 72 floors was the moment the 4 World Trade Center became fully occupied. This is the first time one of the buildings of the famous site is fully operational since 2001.
To ensure a smooth transition to its new headquarters, the state will support the event with $11 million in funds as an encouragement of this decision. In light of this major upgrade, the Swedish streaming company announced that it plans to add 1,000 jobs next year while keeping their present 832 New York workplaces. The company confessed that this city enabled them access to a wide pool of talents perfect for their business. To celebrate the relocation, Governor Cuomo made public his own Spotify playlist. His list contains 36 tracks, and each of them holds a reference to New York City, such as Empire State of Mind by Jay-Z and Alicia Keys.
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