One of the biggest surprises at the 2015 Golden Globes was Amazon’s own TV show called Transparent. By paying the Amazon Prime annual subscription of $99 everyone can watch the critically acclaimed show.
Transparent is about a family from Los Angeles, whose father, played by actor Jeffrey Tambor, comes out to his family as transgender. On Sunday, the TV series won the award for Best TV Series, Musical or Comedy, winning against bigger TV providers like Netflix and HBO. Also, Jeffrey Tambor won the award for Best Actor in a TV Series, Musical or Comedy. Other nominees for the same award included Louie CK, Ricky Gervais, William H. Macey and Don Cheadle.
The two awards make a lot of difference for Amazon, which invested very much in its original programming. This was done an attempt to win more Amazon Prime subscribers. Prime members spend more money and buy more products from Amazon than those who are not Prime members.
Amazon is trying to attract as many members as possible by offering special treats like a Netflix-like video streaming service, a music streaming service, unlimited photo storage via cloud and many discounts on certain products.
Since Transparent can only be watched through Amazon Prime, it could attract more people to join Amazon’s service. It’s a proven fact that the buzz around shows and movies tends to make more people watch the TV shows and the movies that were nominated or that won awards. More Amazon Prime members could mean more people buying products from the biggest online retailer, Amazon.
Although Amazon never really disclosed exactly how many people have subscribed to their Prime service, the company has said there are tens of millions of members.
The praise and accolades Transparent received at the 2015 Golden Globes, including a public thank you to Jeff Bezos, Amazon’s founder and CEO, make for a good PR that is more than welcome for to the company.
This comes as great news for Amazon, especially since the Amazon Fire Phone was a commercial and critical disappointment for the company. Amazon lost more than $170 million because the Fire Phone did not sell as it was expected.
Image Source: breitbart