Amazon has already become the world’s largest online retailer. Yet it wants more than that. The next grand project of the company might be starting selling event tickets in the United States. This industry at this point hosts the monopole of Live Nation’s Ticketmaster. Therefore, a giant business machine such as Amazon can leverage plenty of opportunities in this sector.
Amazon Has Already the Necessary Experience as It Has Been Selling Event Tickets in U.K. for Two Years
At the moment, Ticketmaster is not at a great place with its customers. The U.S. service receives a lot of negative reviews and complaints. However, the public doesn’t have much of choice. Ticketmaster remains one of the most comprehensive ticket sellers for all kinds of events, such as concerts, theater plays, opera, and many others. Nonetheless, things might drastically change for the company if an organization like Amazon steals it a slice of this business.
On Thursday, the Seattle retail giant was rumored to be in talks with U.S. arena owners. This move would offer the company the opportunity of a new project which is that of selling event tickets in America. The company already seems pretty well equipped for this job. It has numerous relationships with music industry leaders. On top of that, the company gathered one of the most powerful client lists in the world.
Nonetheless, the tech behemoth is no stranger to this market. Two years ago, it launched Amazon Tickets in the United Kingdom. The ticketing service is on a thriving slope. Moreover, the company has just listed several job offerings for Amazon Tickets. The details inform candidates that they are needed for a “rapid expansion.”
“If you love seeing live shows, and are interested in creating the industry’s best ticket purchasing experience, then join us.”
In the past, Amazon engaged in an attempt to partner up with Ticketmaster itself before being incorporated in Live Nation in 2009. However, the negotiations stopped when they reached the topic of which partner should be in charge of the customer data.
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