The success in business is known by those who believe that there is no end to innovation. Apple absolutely tries maintaining its top position by bringing on the market new products that are needed, wanted and that make a difference. Electric cars are most definitely an issue that will conquer more and more minds and hearts in the near future. As a consequence, Apple responds with its own variant of this spectacular innovation.
The Wall Street Journal has stated that the work is still in progress and that Apple has put a lot of thought into this majestic project. The name of the electric car is Titan, maybe trying to define its power and healthy energy towards the environment. It resembles to a minivan, so it might easily become a family car or a small business one. The company that takes care of the project is called the Cupertino, and there are several hundreds of employees that try their best in making a whole different concept. Even if the project could not be turned into reality after all, businessmen and representatives from Apple have flown to Austria in order to meet with the manufacturers and review their work until present. Most probably, Apple already has the expertise and any needed resources to produce a car on its own. At present, the company has already released a mapping system since 2012. Furthermore, Apple has created CarPlay, a software program that is used for navigation in auto vehicles that includes iTunes, mapping messaging, and other applications.
Phil Shiller, Apple’s senior vice-president of marketing has made a court testimony in 2012, in which he stated that the company has been thinking about producing a car even before the release of the first iPhone, event that happened in 2007. The information has been confirmed by Mickey Drexler, who said that Steve Jobs has been planning for a long time the Apple car.However, Tom Neumayr has infirmed the statement. Actually, the history of the idea doesn’t matter much – Apple is always innovative and the result is always the thing that brings evolution – planning is an intermediate that matters, but it doesn’t bring much for the customers, and neither does it for the company.
Other companies also work on novelties in what cars are concerned: Google wants to bring on the market the car that works without a driver and Tesla is currently working with more than 150 former Apple employees to bring their new electric car projects to another level.
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