Apple Watch hasn’t been yet released but it does have a lot of doubters. Many claim that its price ($350 per device) will discourage buyers, others say that its clunky design cannot compete with Android Wear devices, such as Moto 360. But Apple CEO Tim Cook recently reassured investors that Apple Watch will be the next big thing.
Mr. Cook said that Apple watch has unique features that will be unbeatable by the competition. Beside Siri integration and various designs, the new smartwatch has the ability to “fight” the new modern-man cancer – sitting, according to the CEO.
Tim Cook disclosed the new features Tuesday at the Goldman Sachs Technology and Internet Conference in San Francisco. He also compared other Android Wear smartwatches to early MP2 players, which were not that easy to handle as the Apple’s iPod, because other smartwatches involve a lot of swiping before actually being able to achieve something.
“There are several things that are called ‘smartwatches’ that are shipping. But I’m not sure you could name any,”
Mr. Cook sarcastically remarked.
He also claims that the new Apple Watch will revolutionize the market by “changing the way you live your life.” The “new cancer,” as he dubbed the habit of sitting too much, will be kept at bay with the watch’s ability of letting you know that you haven’t moved from your chair within an hour.
Mr. Cook argued that even his employees use the wearable which notifies them to get up and move around 10 minutes before the hour if they hadn’t move an muscle within that hour. Additionally, Apple’s smartwatch can sense the amount of activity and exercise of its owner and notify him/her accordingly. But there’s even more.
Dexcom will soon release an Apple Watch app that would measure the blood sugar levels and report them back to the diabetes patient. But the patient will also need to have a tiny monitor under their skin. The U.S. Food and Drug Administration has already approved the app.
Mr. Cook believes that such revolutionary apps would be the pièce de résistance of his company’s new smartwatches, differentiating them from those of the competition, just like the iPhone differentiated itself from other smartphones.
“Just like when the App Store came out, and you remember the tagline, ‘There’s an app for that?’ And the way you felt with your favorite apps, and so you’re going to have a feeling like that,”
Mr. Cook added.
He also promised that Apple Watch will be able an enormous number of things on top of that, awing and leaving his users saying: ‘Wow, I can’t live without this anymore!’”
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