As the wireless competition heats up AT&T announced that it would double the amount of data on its upper-tier shared data plans starting at the 15-gigabyte tier.
The new promotion was announced on Saturday and can be availed by both new and current customers, from Sunday, September 28 and ends October 31.
The captivating offer has been launched at the time when No. 4, T-Mobile is leading the competition on subscriber growth and the No. 3, Sprint carrier by subscriber, is reviving with a new CEO and introduction of several fresh programs of its own. Even the winner on the leaderboard, Verizon Wireless has offered a temporary upsurge in data.
To avail the additional benefit subscribers need to first bring their own handsets or sign up for the carrier’s monthly installment plan ‘Next’, both will pay $15 per additional line; while customers who sign up for a service contract with the carrier will pay $40 per month per line.
The plan is distinct as customers who sign up can keep a hold of their extra data as long as they remain on that particular plan as the doubled data doesn’t expires after a time limit.
The offer comes as a wake as Ralph de la Vega, CEO of AT&T’s mobility and enterprise business, slammed so-called “exploding plans” that expires with time, and said this month at an investor conference, “Those exploding offers — customers hate those offer. Unless they change their mind, we won’t offer those kinds of promotions.”
Under AT&T’s mobile share plan, subscribers would pay a set price for text messaging, calls and data under the company’s mobile share plan, with the cheapest tier at $130 and the highest is $365, and then pay an additional access charge of $15 for each smartphone on the plan.