BlackBerry Ltd, the declining company has made a surprise takeover of virtual startup Movirtu. The latest acquisition will immensely benefit its business customers because it will enable them to set up “virtual identities” for employees, with separate personal and corporate phone numbers on a single mobile device. The terms of the deal has not been disclosed.
BlackBerry higher ups said that the latest acquisition will take care of issues which arise when employees insist to use their own devices for work-related use or when they are using corporate devices for their personal use.
John Sims, president of BlackBerry’s enterprise division, said on a blog posted on BlackBerry’s website “Our strategy is to broaden BlackBerry’s solutions and services that enable our customers to fully embrace the potential of enterprise mobility.”
BlackBerry chairman and chief executive John Chen has been restructuring the company to focus on its business-oriented enterprise division and some of its more cutting-edge technologies. Sims is a part of a new executive team which has been set up by Chen.
Before joining BlackBerry in Januarty, Sims worked as President of SAP AG, a German multinational company which provides enterprise software to large organizations.
Chen is in the helm of affairs after BlackBerry found itself pushed out of the race by Android and iOS devices. Under the leadership of Chen BlackBerry released its first new handheld devices. It is alkso expected to announce two new devicves on September 24th. One is an old-style BlackBerry dubbed the Classic and a new format called the Passport.
Chen was brought in after BlackBerry, a pioneer of the smartphone industry, was unable to compete in the mass market against devices with Apple’s iOS or Google’s Android operating systems.
Chen started trimming BlackBerry and he said in August that BlackBerry had completed reductions to its workforce which began three years earlier and that it was preparing for modest hiring and small acquisitions.