The winter holidays avail numerous occasions for people to offer and receive gifts. This way, they don’t only put a smile on their beloved faces, but they also open huge opportunities for brands to boost revenues substantially. Target seems to be extremely eager to take advantage of this period of the year. The company announced 40% larger workforce than they hired in winter 2016.
Target Created Strategies to Guard a Recent Spike in Sales
On Wednesday, Target made public its plan to hire a total of 10,000 additional workers to help them cope with the upcoming holiday rush. This represents an additional workforce of 40% compared to last year’s seasonal assistance. This means that the retailer is willing to go the extra mile to sustain its recent boost in sales.
One of the side effects of such an announcement was 3.4% higher shares in the company. Currently, a bold move is rare across a struggling industry that sees hundreds of stores shutting down due to high competition. Investors were content with this decision after they agreed on flat HR efforts for the winter season for four years now.
A Larger Workforce Will Better Accommodate Customers’ Needs during Winter Holidays
On the other hand, renowned companies such as Marcy’s Inc. and Sears Holdings Inc. announced cutting out on hundreds of stores. Their weaker foot traffic can’t compete with either giant online Amazon empire or fast-fashion brands like Forever 21. The latter promises consumers to bring them the latest fashion trends fresh from the fashion red carpets. On top of that, the price tags are a bargain, yet the quality leaves much to be desired.
On the other hand, Target is determined to hold its ground. This year’s larger workforce for the winter holidays will prevent sales loss. Busy checkout lines seem to discourage people from going ahead with purchasing their selected merchandise. Moreover, if people don’t get the assistance they need in time, they can leave the store in search for another location or website that better suits their needs.
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