When you really want something, sometimes all you really have to do is ask. This was the method that the Surge Movement used time and time again until it finally convinced Coca Cola to bring back Surge, the popular 90’s soda, on the market.
Surge is a citrus flavored soda with high caffeine and sugar content and it was Coca Cola’s equivalent for Pepsi’s Mountain Dew. However, it seems that the drink never actually managed to surpass its Pepsi contender and so, Coca Cola made Surge slowly pass into oblivion until it finally stopped producing it back in the 1990’s.
And while most people stuck with the Dew, there were a few people out there who decided that fighting to bring back Surge is all worth while and so, they created the Surge Movement.
They kept asking and asking, and then, they decided to put their cause up on giant billboard, so that Coca Cola can see them better. Their message was “Dear Coke, We couldn’t buy Surge, so we bought this billboard instead”.
And miraculously, it seemed to work. Coca Cola brought back Surge on Amazon initially and people got so excited, that they bought impressive amounts of the stuff. The Surge supply sold out on its first day, to the great dissatisfaction of the people from the Surge Movement.
However, now they can finally rejoice, because Coca Cola has finally brought back their beloved soda drink on the shelves. According to the official Surge website, the beverage is available in stores from the Midwest, the Eastern and the South states, so that fans can get it as often as they want.
It is highly unlikely that Coca Cola will ever try to take down Mountain Dew every again, especially now, in the middle of the war against sugary sodas. But as long as there was a demand for the highly caffeinated soda, Coca Cola delivered and in quite an unexpected way.
It remains to be seen just how many Surge fans truly are out there, or how much Surge are the people from the Surge Movement willing to buy to keep their no. 1 soda on the stands, but for now, if you’re in the mood for a blast from the past, then look for Surge at your local supermarket.
Image Source: cmgdigital