According to a class action lawsuit, Nestlé Waters North America’s brand of spring water is a “colossal fraud” because it doesn’t contain one drop of spring water in it.
Eleven plaintiffs claim that Poland Spring Bottled Water which bears the label “100% spring water” is one more example of misleading marketing. Plaintiffs now seek $5 million in damages in a Connecticut court mainly for deceptive labeling and false advertising.
The suit alleges that the company has been misleading its American consumers since it first bottled its Poland Spring in 1993. Plaintiffs are irked that the product doesn’t meet the FDA’s standards required for spring water. Instead, the brand is bottled ground water.
Under the FDA’s definition, spring water must be collected at a spring or through a bore hole that collects the water feeding a spring. The group claims that the sources used by the company to collect its water are not springs, but “man-made” venues. The suit also alleges that the original Poland Spring in Maine run out of water half a century ago.
Nestlé said that the lawsuit is “without merit” and a clear example of manipulating the legal system for some extra cash. The company added that Poland Spring meets all FDA criteria to be labeled as such. What’s more, Nestlé Waters North America claims that its bottled spring water does not violate any federal or state regulations governing product quality and labeling, collection and manufacturing.
In the U.S., bottled water is a key business for Nestle especially now that bottled water has become so successful with customers. Combined sales of bottled water in the U.S.A. and Canada topped $4.5 billion last year. In 2016, sales of bottled water surpassed those of soda in the United States.
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