In an effort to update its own search services Facebook has stopped using Microsoft Bing. The latest decision made by Facebook to stop using results offered by Microsoft’s Bing search engine is regarded as a strategy made by the company to enter the Web search technology, a section that is currently being dominated by the tech giant Google.
Besides offering information posted by users of the social network, the search service on Facebook also includes links to specific websites provided by the Bing search engine. However, a spokesperson from Facebook has confirmed on Friday that the social networking website will no longer offer support for Microsoft’s Bing search engine results.
“We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook,”
Said the Facebook spokesperson.
This decision comes right after the new tool introduced by Facebook earlier this week that allows users to search old comments, posts and numerous other information posted by friends with the use of keywords.
Mark Zuckerberg, CEO of Facebook said in July that one of the company’s main growth initiatives is the search option in Facebook. Zuckerberg claimed that over 1 billion search requests occur on the social network every day. The CEO also said that there are more than a trillion posts on Facebook, a number bigger than any other Web search collection out there.
Microsoft and Facebook had a long lasting relationship going back to the investment of $240 million done by Microsoft in the social network, for a 1.6% percent cut of the company. Microsoft supplied Facebook with banner ads in the website’s international markets, as part of the deal signed by the two companies.
Microsoft ads were stopped being used in 2010 by Facebook as it took more control of its advertising. Facebook, however, during that same period extended the use of Microsoft’s Bing search engine to international versions of the service.
Microsoft’s Bing search engine is the number 2 Web search provider in the United States as Google represents 67 percent of searches on the Web and Bing represents around 20 percent, according to comScore.