Facebook has finally taken a stand and is tweaking how stories appear on its News Feed and it will ensure that there are no clickbait in its feeds.
Facebook revealed the change via blog post on Monday. Pressure from its users for presenting high quality contents in its News Feed forced it to make this change.
Facebook will be using an increasingly popular process known as metric to weed out clickbaits from its midst. Metric means time spent on the page.
To do that, Facebook is employing a metric becoming increasingly popular across the Internet: time spent on page. If the user has clicked on an article and spent some time going through it, it suggests that there is something unique and informative in it. However if the user clicks on the link and immediately returns to Facebook, it suggests that there is nothing informative in the content.
Then change will have a big impact on digital media companies. Facebook has become a dominant publishing platform and drives traffic to sites which have strong following on the site and are able to get the users to share posts with friends. Facebook is a social network which drives most traffic of any social network (23% in June 2014) while the other sites are not even a close second to it, Pinterest at 5.7% and Twitter at 1%,
Metric has become one of the most popular digital media measurements in recent times. It is being used by The Financial Times to obtain stat into its advertising options while Upworthy uses it to measure engagements. Facebook has also added that likes and comments will also be taken into account while ranking.
Facebook added that likes and comments will also be factored in to the rankings.
The Facebook team wrote “Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click like, or comment on the story when they return to Facebook, this also suggests that people didn’t click through to something that was valuable to them.”