Google continues its acquisition spree and the latest is Jetpac. It is a San Francisco based company which has developed a very popular photo analysing application called Jetpac City Guides. Jetpac City Guides envisages gathering pictures from Facebook Inc.’s (FB) Instagram service to create city guides and make the available information to users.
Google has not announced the deal but the Jetpac website homepage is going to the town proclaiming its association with Google. The company has also removed the Jetpac app from the app store and the services will be discontinued from September 2014. However both the parties to the deal have not been forthcoming in giving the details of the deal.
The company also has other products also which includes Spotter and Deep Belief. Both are related to deep learning technology. Deep learning technology can be described as a new field in machine learning research and it is related to artificial intelligence.
Jetpac’s Spotter enables the users to learn about any object by just pointing their iPhone towards it. The iPhone responds by telling what it knows about the particular object. Jetpac Deep Belief framework teaches users to use the application and learn about different objects around .
The genesis of the technology originates from the work of Google researcher Geoffery Hinton. Besides deep learning technology, Jetpac is also involved in photo analysis. It is used in the City Guide application which informs users about a particular place, its uniqueness, people and even the latest trending fashion of the place.
Google has been on a buying spree and has already spent $4.2 billion in the first half of 2014. Jetpac acquisition will immensely benefit Google because it could be integrated with a number of applications including Google Maps to provide users with even better directions.
Jetpac came into existence in 2011 and was able to secure $2.4 million funding round in 2012. It included investors like Khosla Ventures, Morado Venture partners, and former Yahoo CEO Jerry Yang.