Roku, a streaming media service, is going to launch a GoPro Channel, a channel that will deliver on-demand content. Among Roku’s distribution partners, we find LG, Xbox and Virgin America.
Adam Dornbusch, head of programming at GoPro, said that the GoPro videos are quite unique because they manage to resonate emotionally with a global audience. He also said that the channel will make it simple for Roku clients to watch GoPro footage that is originally produced right on the television at home.
GoPro will come to Roku later this year and it will include playlists such as Full Throttle or Deep Sea. It will allow users to favorite video, it will have a recently watched content and product discovery for those who will be compelled after watching the videos to buy a GoPro camera themselves.
Dornbusch continued to say that the company is excited to bring the wonderful world of GoPro to Roku customers. These clients, he added, are some of the most engaged customer bases when it comes to the amount of streamed content viewed.
Ed Lee, vice president of content at Roku, released a statement in which he said that Roku delivers an experience that customers really love and that:
[…] I know that they’re going to be captivated by the inspiring new content available to them with the launch of the GoPro channel this spring.
The National Hockey League and the NHL Player’s Association teamed up with GoPro last month to offer player-level views on what’s happening on the ice. Unfortunately for all the GoPro and hockey lovers, the footage is limited to videos that debuted during NHL All-Star events that are being held in January.
Most likely, players will not be fitted with GoPro cameras during the regular season this year, but referees might, some sources are saying.
GoPro will come to Roku later this year, but until then you can get your adrenaline fix on GoPro’s YouTube channel or simply go on an adventure yourself, with or without a GoPro camera.
Image Source: Forbes