The electronics industry is set on convincing people to replace their PCs, laptops or mobile phones once every two or three years. Televisions are unable to respect this “standard”, an upgrade once every 7 years is the best they can do.
One big event in TV “evolution” was the release of LED screens which made TVs much thinner and easier to manufacture. However, the backlighting was responsible for the low color accuracy. Experts consider the last important upgrade to have been the shift from standard to high definition, an event that took place 10 years ago. The need for a new era in TV industry is becoming more and more obvious.
One of the biggest TV brands in the world saw the Las Vegas show as an opportunity to release its newest products. LG presented their new set of 4K quantum-dot and OLED televisions. The company’s most prized possession is the 77-inch OLED model, with a curved display that shifts to flat with the help of a motorized bezel.
LG has not stated the official price but some believe the TV will cost as much as a luxury car.
Sony released its new ultra-thin (0.2 inch) TVs, featuring Google’s Android operating system. It can also stream PlayStation 3 games via Sony’s PlayStation Now network. In addition to this, the company released a 4K version of the popular Handycam product. Its price, $1,000 is half of the value initially declared last year.
With so many options available the next question would be “What should I buy?”. As James Willcox, senior editor of Electronics at Consumer Reports stated, the industry needs to constantly give people reasons to replace their TVs, so they would buy on multiple occasions rather than when the old one brakes.
But the truth is, consumers usually ask themselves “Should I buy it?”. Wilcox added that even if one decides to buy a new TV, would it be necessary to buy something “better than the lowest-priced one on the market”?
The truth is, no matter how much companies invest in marketing and publicity, consumers will not budge as long as the prices remain close to $2000 for a 4K TV. In these conditions, the “standard” 1080p HD version is still the best option.
Norm Bogen, research director at SNL Kagan considers that is a newer TV model is 20 percent more expensive than the previous version, it will probably remain in the store until upcoming sales.
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