The Motion Picture Association of America (MPAA) and the National Association of Theater Owners (NATO) announced late Wednesday a “zero tolerance policy” towards wearing Google Glass and other wearable recording devices during the movie as part of a restructured “anti-theft policy.” MPAA updated their policy “to fully integrate wearable tech in the rules” against illegally recording movies.
Film theft brings about a black market for pirated DVDs accounting for losses of billions of dollars a year said MPAA.
“Individuals who fail or refuse to put the recording devices away may be asked to leave,” the policy reads. “If theater managers have indications that illegal recording activity is taking place, they will alert law enforcement authorities when appropriate, who will determine what further action should be taken.”
The theater owners can even call the cops if they felt like someone is involved in recording.
In January a man from Columbus, Ohio was held for three and a half hours by the Department of Homeland Security when they spotted him wearing Google Glass during a screening of Jack Ryan: Shadow Recruit. The man was released when it was clear that he had no intentions of recording. He was provided four movie passes for the inconvenience caused.
The new instructions are applicable on NATO members from small independent movie theaters to the big chains.
An incentive of $500 is also in the picture for those theater staff that catches someone recording illegally.
The announcement was made at ShowEast 2014, NATO’s annual industry confab in Hollywood, Fla.