It is adieu to Google Search Engine and Mozilla after almost a decade of partnership. Mozilla will now make Yahoo the default search engine for its open source Firefox browser in the US for both Desktop and mobile devices.
Although Firefox users will have the liberty of choosing the search engine of their choice but Yahoo will remain the default search engine for the next five years when the bids will be again opened for Firefox’s built-in search box. Terms of the deal have not been disclosed.
Google has remained the global default search engine for Firefox browser users since 2004. Google used to pay royalties to Mozilla for the search which originated from its browser.
Mozilla is a nonprofit organization and the royalties from the search engine giant accounted for a major portion of Mozilla’s funding. In 2012 annual report Mozilla received $311m in total revenues, of which 90% came from its partnership with Google.
It is not clear how the negotiations broke down since until last week Mozilla was in talks with Google to hammer out a deal which was last extended in 2011. Though Mozilla has maintained a tight lid of secrecy about why the negotiations broke down, rumors point out that Firefox-maker’s posture toward the Do Not Track browser privacy standard was the real bone of contention.
Google was not very keen about the Do Not Track signal on its own websites while Mozilla was a strong supporter of the policy and wanted to use it to instruct websites not to follow them with tracking cookies. Yahoo is also ignoring the Do Not Track signal diktat but after negotiations with Firefox says it will now recognize Do Not Track again – but curiously enough only for Firefox users.