Swatch is finally caving in to the smartwatch pressure, as the rumor broke that giant Swiss watchmaker Swatch is going to launch a new Swatch smartwatch, the company’s first. The watch is believed to cause some serious competition to Apple’s Apple Watch, launched in the fall of 2014, but still not available for sale.
It is rumored that the new Swatch smartwatch is going to operate via Near Field Communication (NFC), which will give it the ability to support mobile payments. The new Swatch smartwatch is also believed to support both Android and Windows software.
It was revealed that Swatch is going to launch the new Swatch smartwatch in the next three month, but no exact date will be made available. While Apple itself didn’t release an official date for the launch of their highly anticipated Apple Watch, it would appear that the launches of the two smartwatches are going to coincide.
It was also revealed by Bloomberg that Swatch has been working hard at developing long-lasting thin batteries. Apparently, the batteries Swatch created are so thin, that they bend. Tissot, a Swatch brand, has been making watches with touch-screen capabilities since 1999. Combining these two is going to create a very interesting and probably very popular smartwatch, analysts believe.
Nick Hayek, Swatch CEO, hasn’t made any information available regarding the new Swatch smartwatch, but the company was awarded a patent for batteries based on materials that are said to double their performance. New rumors are saying that the new Swatch device will not need to be charged.
When contacted by media, Swatch refused to make any comments about the new Swatch smartwatch.
There is no clear timeline of the new Swatch smartwatch that is believed to take on the Apple Watch. If you’re curious about when the new Apple watch is going to be available for sale, you should know that Apple’s senior Vice President of retail and online stores, Angela Ahrendts, told Apple employees that the Apple Watch will launch after the Chinese New Year (February 19, 2015). This is not an official confirmation of the date, though.
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