Snapchat Inc., the developer of app that sends messages that disappears from your system after a few seconds will be officially rolling out its ads this weekend as a part of an announcement made on Friday.
Nearly post a year Facebook offered to acquire it for $3 billion, the confirmation was made by the company earlier in October. The ads will be called Snapchat Discovery.
For the U.S. users ads will be placed into the list of recent messages section. The users will be having an option to opt for whether or whether not to look at the ads.
Snapchat’s that transfers 700 million photos and videos a day won’t be offering the ads on basis of information collected about the users.
“We won’t put advertisements in your personal communication,” the company said. “That would be totally rude.”
Public messages called “Stories,” have been seen 500 million times per day.
“It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space,” said Snapchat in a blog post. “It’s going to feel a little weird at first, but we’re taking the plunge.”
“We want to see if we can deliver an experience that’s fun and informative, the way ads used to be,” the company said.