Breaking news: Facebook is losing popularity points, at least among teens. A new study released Thursday Dec. 18 the by Frank N. Magid Associates company shows that the number of social-media users age 13 to 17 using Facebook in the U.S is decreasing.
While in 2012, Facebook was used by 95 percent of American teens, numbers started to slowly diminish, hitting to 94 percent in 2013 and finally 88 percent in 2014. The study also showed that while Facebook was getting “uncool”, Twitter and various messaging applications got hold of a few popularity points this year.
Although Mark Zuckerberg’s creation and its accompanying messaging application are used more frequently than any other rival sites, the dominant age group consists of an older generation, users younger than 37 representing only 55 percent. In comparison, the same category represents 86 percent out of the total number of Snapchat users. Also, 83 percent of the people using Kik Interactive are 37 or younger. Facebook tried to buy Snapchat for more than $ 3 billion the previous year but was bluntly refused.
Warnings regarding this phenomenon had been sent as early as 2013. David Ebersman, the company’s Chief Financial Officer reported in October 2013 a decrease in daily Facebook use among teens. Another company, Menlo Park, based in California sent similar warnings to investors, stating that adolescents were using this website less frequent in comparison to 2012.
Until this year, this event did not represent a concern, as Facebook was still obtaining enough profit from the advertising space it was providing.
It is important for Facebook to remain “cool” among adolescents, also because they need this age group to sell the products advertised on that domain.
People quitting this site have various reasons: they feel it is unsafe, calling it “untrustworthy”. Facebook has a history of privacy issues as certain features were added or changed and privacy policies modified in ways that sparked concerns among users.
Although for some, Facebook losing its popularity is a big thing, there are a few who consider this to be an insignificant event. The findings of a report published in June of this year showed that the Facebook is still the most popular mean of social networking, having more than 4500 teenage users in the U.S.
Furthermore, the survey was conducted on 1,934 smartphone users. Taking into consideration that the total number of Facebook users is more than 1 billion worldwide, the study’s results are minor.
Image Source: South China Morning Post