Apple’s last quarter of 2014 has proved to blow the sales out of the park, bringing the company in the top of the sales records for the Christmas season. During the last three months of 2014, Apple reported a sale of more than 70 million iPhones, exceeding all the expectations for the latest version of iPhone, which proved to be the company’s bestselling product in such a short time. The iPhone 6 and 6 Plus were launched on the market in September.
The phone department pushed the company’s total income to $74.6 billion, increasing with 30 percent from 2013. Tim Cook, Apple’s CEO, stated that the demand for the phones was unbelievable, and final revenues would have been even more consistent, if not for the effects of the dollar conversions in international sales.
Each update of the iPhone broke the previous records. For example, upon launching the iPhone 5S and 5C, the company sold more than 50 million devices in the holiday quarter, when the iPhones models were still new.
One of the reasons why the latest iPhone is so popular is the larger screens. The new feature is quite surprising, considering the fact that Apple went for a long time against the trend set by other smartphone companies of creating devices with ever-bigger screens. The 4-inch screen of the iPhone 5 was converted to 4.7, respectively, 5.5 inches in the newest models of the smartphone.
Tech analyst Van Baker thinks that Apple took way too long to catch up with the general market desire for bigger screens, but the recent readjustment certainly paid off. The new products put Apple in the top of smartphone manufacturers in the China market, exceeding the last quarter sales of both Samsung and Huawei.
On the other hand, some analysts are worried that the smartphones, Apple’s current massive strength, might turn into a weakness soon, as the market’s demand will slowly decrease. The company main revenue (two-thirds of it, to be precise) comes from selling iPhones, outbalancing the sales of all the other products (iPods, iPads and Mac computers).
Constantly setting new records on the iPhone front will make it much more difficult for them to show growth next year. Also, Apple’s next big product is uncertain, with plans peeking at the horizon of launching a smartwatch. Analysts find it difficult to predict any rates of success, as other companies have tried to sell similar devices before and received limited recognition.
Image Source: PC Advisor