The release of the new Ubuntu Linux smartphones is getting closer and closer, after one whole year about talking about them and making everyone curious to the bone. Next week is the big one, so keep your fingers crossed, because it’s going to be a great one. And also, a rare one! Ubuntu is the operating system that transformed the BQ Aquaris E4.5 into a brand new smartphone. Its Spanish creator has chosen the flash sale strategy for its new gadget. In other words, a small number of smartphones will be sold in a number of sales that will be available for a short period of time.
The announcement of the flash sales has been made via Twitter, the best marketing tool of BQ. “Early adopters” will be the lucky ones to create the Ubuntu smartphnoes trend and the company hopes that it will be a grand success. Cristian Parrino, Canonical vice president of mobile and online services, has made a public statement about the new approach He says that this technique is borrowed from the China markets, where unknown brands become a success overnight thanks to crowded markets that are focusing on early adopters, instead of wanting to sell it all from day one.
“Users are looking for something more engaging, richer and faster they can do on a device. Clearly we are going for the mass market, and [it’s] something we will do intelligently over time. We will get there – this is very much a consumer device.”
Mr. Carrino specifically points out that the Ubuntu operating system on mobile phones is not “another iOS or Android”. Unfortunately, no news about the following apps has been head about, so this is one of the biggest disadvantages of those who are tempted to buy the new phone. However, there have been promises regarding apps from Facebook, Twitter, Dropbox, Evernote, and Amazon. Also, original Ubuntu apps are included as much as some that are based on HTML5. The flash sales will be announced on Twitter, Facebook and Google+, starting next week.
“We can give value with scopes, because they become integral to the device. If you have an HTML5 app that’s the fastest path to getting experience on Ubuntu.”
As far as the price in concerned, it won’t be outrageous: $190, meaning about 170 Euros in Europe. It is an appropriate value taking into consideration the internal configuration of the smartphone: 1 GB of RAM, a 5-megapixel camera and dual SIM slots. Also, the display is 4.5-inch with 540 by 960 resolutions, it has 1.3 GHz quad-core memory and 8GB of storage and it softly helped by a MicroSD that completes the experience.
Image Source: Linus Adictos