For eight years, the social media platform Facebook had no opportunity to enter Chinese market due to a ban on its name. Therefore, the second largest economy in the world left one of the most influential tech behemoths in front of closed doors. However, Facebook proved that it has no intention to give up just yet. Consequently, the company sneaked in a stealth app to test the market dubbed as ‘Colorful Balloons.’
Colorful Balloons Stealth App Shares Similarities with Facebook’s Moments
China shows no sign of dropping the ban on several influential tech products and services, including Facebook. However, this situation is not deterring Mark Zuckerberg and his team from achieving their goals. Therefore, Facebook created a stealth app with the title of ‘Colorful Balloons.’
According to the media, the new app is a platform that promotes photo-sharing activities. The app shares numerous similar features with Facebook’s ‘Moments’ app. However, the product did not carry the renowned logo but the brand of a Chinese community. The app was launched under secrecy in the Chinese market.
The Move Is Risky as Chinese Authorities Might Be Hostile If This Scenario Is True
Facebook representatives did not hurry to explain or dispel such news. On the other hand, they underlined the company’s interest in this off limits market. Even though they are not allowed to carry out their services within Chinese territory, the blue teams are still trying to gather as much data as possible about this country.
On the other hand, Facebook risks a lot if these rumors are true. The Chinese government doesn’t like activities behind its back. Therefore, Mark Zuckerberg might never be able to tap into this restrictive territory if authorities discover that the company disobeyed their regulations.
This move has definitely required extensive efforts given the discreet launch. The stealth app might be a statement of how much companies are willing to risk only to get access to the largest online market in the world.
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