Microsoft has just postponed its launch of Xbox One gaming console in China. The launch was set for Tuesday but has been postponed. The biggest software company said that it is postponing its launch of the Xbox One Gaming Console but announced that it will released by the end of the year. Microsoft has not given any reason for this postponement.
Microsoft is under investigation in China for suspected anti-trust violations related to the Windows operating system and Microsoft Office. China had lifted the ban on gaming consoles recently. The ban was placed in 2000 on all forms of gaming consoles. The latest is once again a big setback to Software Giant.
Microsoft had cut a deal with Chinese internet TV set-top box maker BesTV New Media Co Ltd. It had also reached a deal to form a joint venture which will manufacture gaming consoles in bulk in the Shanghai’s Free Trade Zone a year ago.
Microsoft had in July said that Xbox One console will cost 3,699 yuan ($602.37) without the Kinect motion detection system and 4,299 yuan ($700) with Kinect.
China is the third largest gaming market and the revenues reached about $14 billion last year, a growth of more than a third from 2012. Piracy and a general leaning of consumers towards the PC and mobile gaming may not leave much space for genuine gaming console makers like Microsoft and Sony to make much headway into the gaming market.
In May, Sony Corp had also said that it would set up a joint venture with Shanghai Oriental Pearl Group to bring the PlayStation games console to China.
It is almost a year since the launch of both Xbox One and the Play Station 4. A lot has happened since the launch of these gaming consoles. Both have been quick to release software updates, new features and other unique selling points. The Play Station 4 is maintaining it edge and proving to be the people’s favorite. However stock shortages still a regular occurrence. Microsoft is fighting back, with the Kinect-free Xbox One and a load of incoming game hardware bundles.